TranslucidConsulting

Lyndon Hector

Founder, Translucid Consulting

Paid media for financial brands

I scale financial brands with paid ads that get approved.

I'm Lyndon Hector. I buy media across Google, Meta, YouTube, and native for financial publishers and investor-education brands — and I review every campaign against platform financial-advertising policies before launch, so growth doesn't start with a rejection notice.

Ad spend managedAgora Financial
$10.94M+
Revenue generatedAgora Financial
$100M+
ROASDeFi education offer
312%
Years buying media
9+

I'll review your current ads, flag policy risks, and map your next scaling move. No obligation.

Brands I've run paid media for:

  • Brownstone Research
  • MarketWise
  • Agora Financial
  • Decentralized Masters
  • Real Trading Research
  • Fortune Magazine
  • It's Today Media
  • Vimeo

Results

Numbers, not promises

Full breakdowns — spend, revenue, and what I changed — on each case-study page.

Beyond finance

I lead with financial brands. Direct-response and subscription offers in other categories get the same system:

Run a subscription or direct-response brand outside finance? I take a small number of these on. Book a strategy call and tell me where it's stuck.

Cover of the Facebook Media Buying Playbook, Part 1: Scaling

Free playbook

The Facebook system behind $1.35M+ in spend

Not ready for a call? Get the playbook I used to scale a financial offer to $606K in 26 days at 5% under the target CPA.

  • The bid-cap CBO structure that only lets proven creative spend
  • Single-variable ABO tests and the kill rules I use
  • The promotion ladder from test to scale
  • Hook recipe for financial offers, with the compliance layer built in

Free PDF, 15 pages. Instant download. No newsletter sign-up.

Services

What I do

Three services. One goal: profitable, policy-clean acquisition for your offer.

01

Paid media management

I buy and optimize your campaigns day to day across Google, Meta, YouTube, and native (Taboola, Outbrain, and similar).

Campaign build and budget scaling · Creative testing · Audience expansion · Platform diversification

02

Funnel & conversion optimization

I tighten the landing pages, VSLs, and booking flows your ads point at so spend turns into subscribers and qualified calls.

Landing page and VSL review · Offer and CTA testing · Call-booking funnel optimization

03

Tracking, attribution & campaign review

Know which platform and creative produced revenue — not just clicks.

GA4 and Hyros attribution setup · Cross-platform revenue reporting · Pre-launch policy review · Ongoing policy monitoring

I lead with financial publishing, investor and trading education, and crypto and DeFi education. I also take on direct-response and subscription brands beyond finance, including Vimeo and It's Today Media.

Why not a generalist agency? I learned financial ad policies at Agora Financial, including working through a platform ban, and that review is built into my launch process.

Explore service details →

How it works

From audit to scale in three steps

  1. 01

    Audit (week 1)

    I review your ads, landing pages, and tracking. This is what the strategy call covers first.

    You get: Policy-risk findings, where CPA is leaking, and the fastest scaling opportunity.

  2. 02

    Rebuild & launch

    I rebuild your campaigns around the audit, with tracking and starting budgets set to learn fast without wasting spend.

    You get: Campaigns built around reviewed creative angles and clean tracking.

  3. 03

    Optimize & scale

    I test creative and audiences systematically, then raise budgets methodically.

    You get: A systematic creative and audience testing process.

The founder

The media buyer behind Agora's $100M+ run

I'm Lyndon Hector, founder of Translucid Consulting. From 2017 to 2020 I bought media at Agora Financial — $10.94M+ in spend, $100M+ in revenue, and campaigns like James Altucher's Crypto Masterclass scaled from $5K to $20K+ a day.

Lyndon Hector speaking at a whiteboard
Lyndon Hector at the whiteboard.

When Google banned Agora's ads in 2017, I helped move that spend to Facebook and native and keep it profitable. Translucid Consulting is that playbook, run by me for other financial brands and, selectively, direct-response and subscription brands beyond finance. Policy review is built into my launch process because I've seen what a suspension costs.

Experience
9+ years buying media
At Agora Financial
$10.94M+ managed
Book a strategy call →

Testimonials

What clients and colleagues say

“We just weren't seeing the ROI down funnel and had slowly shifted almost 90% of our spend to Facebook. Within 60 days, Translucid had taken 35% of the spend to Google ads with a ROAS of over 4, which translated to millions of dollars in extra revenue.”

Jamie Zeller

Former Digital Marketing Manager, Decentralized Finance

“Whenever challenges arose — platform changes, ad account issues, or rising costs — [Lyndon] quickly pivoted to new traffic sources… When ad costs spiked on one platform, he seamlessly shifted budgets to maintain performance. …if you need someone who can adapt fast and scale campaigns profitably, he's the person you want on your team.”

Brad Kuhn

Former Marketing Manager, St. Paul Research / Agora Financial

“Lyndon's … expertise invigorate[s] our paid media platforms… [He has] notably enhanced online traffic, user engagement, [and] subscription conversions … for Fortune.”

Niya Sinckler

Director of Subscription Marketing, Fortune Magazine

“Lyndon's strategic insights … [were] key in consistently driving results for us. … I highly recommend Translucid … Be prepared for … more conversions as they scale your campaigns to 5+ figures a day.”

Christian Byrd

Director of Marketing, Innovation Direct Group (insurance & debt lead generation)

FAQ

Questions I'm asked most

Get started

Get a free audit of your ads

Thirty minutes with me. I'll review your current campaigns, flag policy risks, and show you where I'd scale first. If there's no fit, I'll tell you on the call.

Lyndon Hector

Lyndon Hector
Former senior media buyer, Agora Financial. $10.94M+ in ad spend managed there.

Book a strategy call

Free for qualified brands.

Prefer email?

Send me a short brief. Tell me where you are and what's blocking growth. I'll reply within one business day with first observations, and a link to book if a call makes sense.

I reply from translucidconsulting.com.

Where your ads send people.

Rough range is fine. It helps me reply with relevant examples.

I read every brief myself. Your details aren't shared or added to a mailing list. Privacy policy